DRESSING FOR THE NEW NORMAL X ATTERLEY
Alistair Grey is the new label to know for elevated casual with a moody edge. Here’s why we’re shopping.
The unisex collection of laid-back tees and sweatshirts launched last year with two goals in mind – to encapsulate individuality and put fit and fabric first. Their illustrative designs are canvases for works of art; reimagined classic paintings have been remixed with grundy graphic elements. It’s another way this label rebels against orthodox ideas of refinement.
Alistair Grey has a distinctive streetwear vibe embracing style, swagger and confidence. The easy separates are upgraded by the use of eco-friendly materials like organic cotton to create a luxurious, soft-touch feel. “We have an initiative where superior quality, excellent craftsmanship and longevity are never second best,” they say.
The new normal and transition to at-home working and socialising has been the catalyst to shift what’s practical in our wardrobes. The importance of casual-cool pieces that are polished, long-wearing, comfortable and simply make us feel good is now at the forefront of our minds. Alistair Grey reimagines downtime dressing with pieces proving relaxed doesn’t have to be slouchy.
The idea of a capsule collection is what drives the team and ensures the manufacturing process is as sustainable as can be. “We only produce a limited number of garments as we want our customers to feel unique and stand out as originals,” they say. “We aim to keep each season fresh with creativity and free of imitations.”
Alistair Grey use a high-definition printing technique to create their signature graphic looks. “We design and manufacture everything with great care, consistent dedication and concentrated attention to detail,” they say. The morse code and encrypted text detailing adds another layer of hipster-cool.